1.      Introduction

1.1   We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

1.2   By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

2.      Credit

2.1   This document was created using a template from SEQ Legal (http://www.seqlegal.com). 

3.      Collecting personal information

3.1   We may collect, store and use the following kinds of personal information:

(a)   information about your computer and about your visits to and use of this website (potentially including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b)   information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (potentially including your name and email address);

(c)   information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (potentially including the timing, frequency and pattern of service use);

(d)    information relating to any purchases you make of our goods or any other transactions that you enter into through our website;

(e)   information contained in or relating to any communication that you send to us or send through our website (including the communication content and metadata associated with the communication); and

(f)    any other personal information that you choose to send to us.

3.2   Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

4.      Using personal information

4.1   Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

4.2   We may use your personal information to:

(a)   send you goods purchased through our website;

(b)    send statements, invoices and payment reminders to you, and collect payments from you;

(c)   send you non-marketing commercial communications;

(d)   send you email notifications that you have specifically requested;

(e)    send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

(f)    send you marketing communications relating to our business which we think may be of interest to you, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(g)   provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

(h)    deal with enquiries and complaints made by or about you relating to our website;

(i)  keep our website secure and prevent fraud; and

(j)   verify compliance with the terms and conditions governing the use of our website.

4.3   If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

4.4   Your privacy settings can be used to limit the publication of your information on our website, and can be adjusted using privacy controls on the website.

4.5   We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.

4.6   All our website financial transactions are handled through our payment services provider, Stripe. You can review the provider's privacy policy at https://stripe.com/gb/privacy. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

5.      Disclosing personal information

5.1   We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

5.2   We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

5.3   We may disclose your personal information:

(a)   to the extent that we are required to do so by law;

(b)   in connection with any ongoing or prospective legal proceedings;

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d)   to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e)   to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

5.4   Except as provided in this policy, we will not provide your personal information to third parties.

6.      International data transfers

6.1   Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

6.2   Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China and India.

6.3   Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

6.4   You expressly agree to the transfers of personal information described in this Section 6.

7.      Retaining personal information

7.1   This Section 7 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

7.2   Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

7.3   Without prejudice to Section 7.2, we will usually delete personal data falling within the categories set out below at the date/time set out below:

(a)   Data used for the processing of orders will be deleted within 6 months of the completed transaction.

7.4   Notwithstanding the other provisions of this Section 7, we will retain documents (including electronic documents) containing personal data:

(a)   to the extent that we are required to do so by law;

(b)   if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

8.      Security of personal information

8.1   We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

8.2   We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

8.3   All electronic financial transactions entered into through our website will be protected by encryption technology.

8.4   You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

8.5   You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

9.      Amendments

9.1   We may update this policy from time to time by publishing a new version on our website.

9.2   You should check this page occasionally to ensure you are happy with any changes to this policy.

9.3   We may notify you of changes to this policy [by email or through the private messaging system on our website].

10.    Your rights

10.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)   the payment of a fee (currently fixed at GBP 10); and

(b)   the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

10.2 We may withhold personal information that you request to the extent permitted by law.

10.3 You may instruct us at any time not to process your personal information for marketing purposes.

10.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

11.    Third party websites

11.1 Our website includes hyperlinks to, and details of, third party websites.

11.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

12.    Updating information

12.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

13.    Cookies

13.1 Our website uses cookies.

13.2 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

13.3 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

13.4 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

13.5 We use both session and persistent cookies on our website.

13.6 The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

13.7 Most browsers allow you to refuse to accept cookies; for example:

(a)   in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";

(b)   in Firefox (version 47) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and

(c)    in Chrome (version 52), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.

13.8 Blocking all cookies will have a negative impact upon the usability of many websites.

13.9 If you block cookies, you may not be able to use all the features on our website.

13.10 You can delete cookies already stored on your computer; for example:

(a)   in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);

(b)   in Firefox (version 47), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and

(c)    in Chrome (version 52), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".

13.11 Deleting cookies will have a negative impact on the usability of many websites.

14.    Our details

14.1 This website is owned and operated by Laura Jones.

14.2 We are registered in Scotland under registration number SC539902.

14.3 Our principal place of business can be requested.

14.4 You can contact us:

(a)   using our website contact form;

(b)   by email, using hello@404ink.com.

Privacy policy

Updated: 21/05/2018 (GDPR compliant)

tl;dr - We only obtain your data as provided to us with your consent to be able to fulfill customer orders and will only use your data for this purpose. We hold onto this data via Squarespace commerce for an indefinite amount of time but you can request to have your data removed from this at any time by emailing hello@404ink.com. We do not have access to any banking information, as this is used by either PayPal or Stripe, depending on how you choose to pay for your products via our website. They must have this information to be able to process payments and refunds in the event that a refund is necessary. We will not add you to any marketing mailing lists without your express consent and you can unsubscribe from any communications from us at any time by emailing hello@404ink.com.

 

1.       Introduction

1.1    We are committed to safeguarding the privacy of our website customers.

1.2    This policy applies where we are acting as a data controller with respect to the personal data of customers; in other words, where we determine the purposes and means of the processing of that personal data.

1.3    Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can limit the accessibility of your information.

1.4    In this policy, "we", "us" and "our" refer to 404 Ink.

 

2.       Credit

2.1    This document was created using a template from SEQ Legal (https://seqlegal.com).

 

3.       How we use your personal data

3.1    In this Section 3 we have set out:

(a)    the general categories of personal data that we may process;

(b)    the purposes for which we may process personal data; and

(c)    the legal bases of the processing.

3.2    We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Squarespace Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

3.3    We may process your personal data that are provided in the course of the use of our services ("service data"). The service data may include your name, delivery address, telephone number, email address, billing address. The source of the service data is you. The service data may be processed for the purposes of operating our website, providing our services. The legal basis for this processing is consent.

3.4    We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely 404 Ink.

3.5    We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

3.6    We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and

3.7    We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

3.8    We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

3.9    In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

3.10  Please do not supply any other person's personal data to us, unless we prompt you to do so.

 

4.       Providing your personal data to others

4.1    We may disclose your name, email and delivery address to our suppliers or subcontractors, most likely our distributor BookSource insofar as reasonably necessary for any purchase orders that cannot be fulfilled specifically by 404 Ink.

4.2    Financial transactions relating to our website and services are handled by our payment services providers, Stripe and PayPal, via Squarespace. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers' privacy policies and practices at the following URLs:

https://www.paypal.com/en/webapps/mpp/ua/privacy-full

https://stripe.com/gb/privacy

https://www.squarespace.com/privacy/

4.3    In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

 

5.       International transfers of your personal data

5.1    In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).

5.2    The hosting facilities for our website are situated in the United States of America. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries.

5.3    You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

 

6.       Retaining and deleting personal data

6.1    This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

6.2    Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3    We will retain your personal data as follows:

(a)    Data provided for us to be able to fulfil customer orders [Name, billing address, postal address, email address, telephone number] will be retained for a minimum period of when you provide the data to one calendar year from our obtainment of the data, and for a maximum period of 5 years from when you provided the data.

(a)    Data provided for us to be able to email marketing [email address] will be retained for an indenfinite period of when you provide the data and consent to the use of the data, to when you unsubscribe or we delete said data.

6.4    Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

 

7.       Amendments

7.1    We may update this policy from time to time by publishing a new version on our website.

7.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

7.3    We may notify you of significant changes to this policy by email.

 

8.       Your rights

8.1    In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

8.2    Your principal rights under data protection law are:

(a)    the right to access;

(b)    the right to rectification;

(c)    the right to erasure;

(d)    the right to restrict processing;

(e)    the right to object to processing;

(f)    the right to data portability;

(g)    the right to complain to a supervisory authority; and

(h)    the right to withdraw consent.

8.3    You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can request your personal data by emailing hello@404ink.com.

8.4    You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

8.5    In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

8.6    In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

8.7    You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

8.8    You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

8.9    You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

8.10  To the extent that the legal basis for our processing of your personal data is:

(a)    consent; or

(b)    that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

        and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

8.11  If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

8.12  To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

8.13  You may exercise any of your rights in relation to your personal data by emailing hello@404ink.com.

 

9.       About cookies

9.1    A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

9.2    Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

9.3    Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

 

10.    Cookies that we use

10.1  We use cookies for the following purposes:

(a)    authentication - we use cookies to identify you when you visit our website and as you navigate our website

(b)    analysis - we use cookies to help us to analyse the use and performance of our website and services

(c)    cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally

 

11.    Cookies used by our service providers

11.1  Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

11.2  We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.

 

12.    Managing cookies

12.1  Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a)    https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b)    https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(c)    http://www.opera.com/help/tutorials/security/cookies/ (Opera);

(d)    https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e)    https://support.apple.com/kb/PH21411 (Safari); and

(f)    https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

12.2  Blocking all cookies will have a negative impact upon the usability of many websites.

12.3  If you block cookies, you will not be able to use all the features on our website.

 

13.    Our details

13.1  This website is owned and operated by Squarespace.

13.2  We are registered in Scotland under registration number SC539902, and our registered office is at 18 Carrick Knowe Avenue, Edinburgh, EH12 7BX.

13.3  You can contact us:

 (a)   by email using hello@404ink.com

 

 

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